 The precious metal jewelry market, which had been suffering losses for several years in a row, began to grow steadily this year.
Russians are once again happily buying rings, bracelets, and earrings. However, buyers are generally trying to choose cheaper, cheap jewellery uk online with less gold content.
Gild the Handle
The country's jewelry industry is gradually beginning to regain its position after a decline that lasted almost four years. The use of gold in products has increased by 10%, while silver, on the contrary, has fallen by five. Jewelry production is on the rise.
According to Vadim Serov, Deputy Chairman of the Board of the Association of Jewelers of the Eurasian Economic Union, this is due to the fact that jewelry manufacturers are reorienting themselves from producing silver rings and earrings to gold options due to growing consumer demand for their products.
This segment may finally show some growth in 2018. According to BusinesStat forecasts, the market growth in physical terms may continue until 2022, with the average growth rate being 2.8-4.7% per year. Further recovery of the market will be facilitated by an improved macroeconomic situation, as well as stabilization of disposable income of the population. In addition, the reduction of the key rate of the Central Bank of the Russian Federation will lead to a reduction in the cost of consumer loans, which will also stimulate sales growth: now about a quarter of jewelry purchases are made on credit.
Vologda business also notices the positive dynamics. Although not very fast, but sales in jewelry stores are growing steadily. People are again drawn to retail outlets.
- Since the beginning of the year, sales have grown by 20 percent, - Anna Gatagova, director of the Agat salon, tells Krasny Sever. - But you need to understand that the situation is still different from what it was in 2010-2013, when the demand for jewelry was at its highest in my memory. People want to buy, but they take cheaper items. This concerns both the weight of the product and its fineness. And the factories we work with are gradually adapting to the new demands of customers. If earlier sales of jewelry of higher quality of 585 fineness reached 75-80% of our volumes, now they barely exceed 55-60%. Customers are happy to take gold of 375 fineness, where there are, of course, significantly more impurities.
The exception, according to the entrepreneurs we interviewed, is the segment of wedding rings. Future newlyweds still prefer rings with a high content of pure gold. Although savings exist here too: many refuse items with diamonds and other precious stones in favor of simple gold rings.
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